The Venture Launch Operating System

Run a fleet of ventures.

Research, build, and operate every venture from one command line. Twelve specialist agents across three layers — decide, create, act — sharing a memory that compounds with every launch. Inside Claude Code.

12 agent berths/ 3 layers — decide · create · act/ 1 compounding memory
claude — slipway
The operator's tax

You're running more than one venture. So you're running a dozen disconnected tools — a site builder here, an ad platform there, a deck tool, a research tab, an inbox you chase invoices from — and every new project starts cold. The hard-won knowledge of what worked never compounds. It lives in your head, and your head doesn't scale.

Below the waterline · the moat

A system that remembers.

Anyone can copy a skill in a sprint. No one can copy what your ventures have taught the system. Every berth reads memory before it acts and writes back after — so each run starts where the last one ended. Which ad angle converted. Which positioning the market rejected. What shipped, and how it did.

Day one, you get a capable toolkit. By venture three, you have an operating partner that knows your business — and walking away from that is the switching cost a competitor can't write.

▤ memory /paintedwhiskers+ compounding
learningMemorial-angle creative outperforms playful 3:1 for this audience. conf: strong
decisionLead the funnel with free previews, not discount. verdict: right
outcomeLaunch 014 — stained-glass tier. data: measured
assetmemorial-landing.html — live
stateNext: scale winning angle to TikTok.

Built, not vibes

12
specialist berths, shipped
3Layers — decide · create · act
6Stage validation pipeline
1Shared venture registry
0Fabricated metrics on this page

The full lifecycle

One system, end to end.

Point tools own a slice. Slipway owns the arc — from "should this exist" to "it's live and running." That whole-lifecycle span, not any single feature, is what there's no substitute for.

01
Decide

Should it exist?

Research validates the venture before a dollar moves — a six-stage pipeline at the depth the stakes deserve.

/research3 stakes tiersgo / no-go
02
Create

Build everything.

Eight production berths turn the decided venture into a site, a deck, a book, ads, content, social, and the visuals to carry them.

/siteforge/agency/deckforge+5 more
03
Act

Run it, live.

Operations does the recurring work in the world — chases invoices, routes leads, drafts disputes — and waits for your sign-off.

/operationsapproval-gatedoutcome-priced

The berths

Twelve crews. One ramp.

A shipyard numbers its berths because every hull needs its own crew and crane. Each berth is a complete specialist team — and all twelve read the same registry, so every deliverable speaks one voice and pushes one offer.

SPINE · ORCHESTRATOR/slipway

Slipway

The launch director. One goal in — "first 100 customers" — and it sequences the right berths across all three layers, gating every deliverable through adversarial QA before you ever see it.

  • launch · audit · status · resumable overnight state
SPINE · THE MOAT/memory

Memory

The compounding layer. Per-venture ledgers — state, decisions, outcomes, learnings, assets — that every other berth reads before acting and writes after. The reason run 100 is smarter than run 1.

  • recall · log · state · learnings · timeline
DECIDE · THE GATE BEFORE THE BUILD/research

Research

Six-stage validation — competitor map, pricing teardown, TAM/SAM/SOM, strategy, regulatory, deal-readiness — at three stakes tiers, from "help me win" to investor-grade "attack my thesis." Decides whether and how a venture should exist before a dollar moves.

  • validate · competitors · size · regulatory · dealready
CREATE · SITES/siteforge

SiteForge

One-shot world-class websites. Point at a site to emulate, declare your changes, get a first-pass build that's right the first time.

  • emulate · fresh · teardown · improve
CREATE · ART DIRECTION/artdirect

ArtDirect

The precision builder — turns a reference into a measurable brief, then clean-room builds with a screenshot-compare loop. It built this page.

  • brief · gate · build · compare
CREATE · BOOKS/bookforge

BookForge

Single-prompt book production: outline → drafted chapters → evidence grading → image manifest → publishing package.

  • new · improve · images · package
CREATE · DECKS/deckforge

DeckForge

Institutional pitch decks in one pass — design system, narrative spine, and custom emblem decided up front, clearing the bar three passes normally take.

  • investor · sales · board · improve
CREATE · MARKETING/agency

Agency

A full agency in one command: offer architecture, funnels with the math shown, the ad matrix rendered platform-native, email sequences A/B-paired.

  • offer · funnel · ads · email · campaign
CREATE · CONTENT/content

Content

Owned-media editorial engine: SEO pillar/cluster systems, newsletters, long-form and faceless scripts, lead magnets.

  • pillar · cluster · newsletter · script
CREATE · PRESENCE/social

Social

Platform-native content systems: pillar strategy, fully-written calendars, and repurposing chains that turn one asset into twenty-five.

  • calendar · chain · post · engine
CREATE · VISUALS/visual

Visual

The generation execution layer — runs image and video manifests through Higgsfield or fal.ai with acceptance-checks and spend discipline.

  • run · gen · character · video · audit
ACT · THE OPERATIONAL SPINE/operations

Operations

Approval-gated business automation — the one layer that acts in the world. Chases invoices, routes leads, drafts disputes and CRM updates through your connected accounts, and never fires anything consequential without your sign-off. Outcome-priced, not count-priced.

  • invoices · leads · complaint · cashflow · autonomy dial

The act layer · trust by construction

Does the work. Waits for your sign-off.

Operations is the one part of Slipway that acts in the world — money, messages, systems of record. So it ships locked to draft-and-approve. It reads, analyzes, and drafts on its own. Anything consequential stops and waits for you. Autonomy isn't the default; it's a setting you unlock per agent, after you've watched it draft correctly.

Autonomous-safe
Needs your sign-off
  • Read & analyze
  • Rank & flag
  • Draft a reply
  • Stage an action
  • Send a message
  • Move money
  • Post publicly
  • Change a record

The test: if undoing it means contacting another human or moving money back, it's consequential — and it holds. Never marketed as fully autonomous, because it isn't.

⏸ operationsinvoice-chaseAWAITING APPROVAL
Toaria@northwind.coReInvoice #2208 · $4,200 · 14 days overdue
Hi Aria — just floating Invoice #2208 back to the top of your inbox. No rush if it's already in motion; happy to resend the PO or split it across two payments if that's easier. Always a pleasure working with Northwind.
tone: gentle — Northwind pays on time, first-ever slip. Pulled from memory.
Approve & send Edit draft nothing sends until you do

Sea trials

Proof, not promises.

No logo wall, no borrowed testimonials, no invented numbers. The proof is the work the berths produce — and the site you're standing on. These are real artifact shapes, not concept art.

EXHIBIT 01 · SITEFORGEmemorial-landing.html
paintedwhiskers.com/memorial
PaintedWhiskers · Memorial
Their light,
kept in glass

A stained-glass portrait of the friend you'll never stop loving — fired to last generations.

See your photo in glass
EXHIBIT 02 · BOOKFORGEimage-manifest.md
# IMAGE MANIFEST — CURRENT v2 · 31 images
### IMG-007 · Glymphatic night-shift
Placement: Ch 3 · Aspect: 3:2
Prompt: [style bible] + cross-section of the sleeping brain, CSF channels widening, six labeled nodes, flow arrows toward venous drainage.
Acceptance: exactly six labels; arrows point outward.
EXHIBIT 03 · AGENCYad-matrix · 12 cells
H1×A1question · problem
H1×A2"What does your dog look like as a Renaissance duke? Free preview, 30s."
H1×A3question · mechanism
H1×A4question · identity
H2×A1claim · problem
H2×A2"70+ styles. 15 free previews. Pay only when one stops you cold."
H2×A3claim · dream
H2×A4claim · identity
EXHIBIT 04 · DECKFORGEinvestor-deck · slide 03
The opportunity
A market
mispriced
$—
TAM · range, sourced
3
incumbents, all slow
EXHIBIT 05 · PROOFslipway.build
# THIS PAGE

reference: marqeta.com → measurable brief
build: clean-room, single static file
loop: screenshot-compare vs the brief
gate: qa-critic — adversarial review
memory: run logged for the next iteration

The product built its own storefront.
EXHIBIT 06 · VOICESreserved
[[ REAL TESTIMONIAL NEEDED ]]

We won't fake one. This slot fills with the first operator who ships a fleet on Slipway.
← drag / scroll →

Who runs a slipway

Built for the operator, not the org.

If you run one thing with a big team, you have a stack. Slipway is for the people who run many things with almost none.

01

The serial founder

Three ventures in flight, one of you. Slipway sequences each launch and remembers each market, so venture four starts from everything the first three learned.

02

The agency

A portfolio of clients, each with their own voice and offer. One registry per client, white-label output, and a memory of what converted — per account.

03

The solo operator

The one who refuses to hire before revenue. Research, build, and run the business from the command line you already work in — and only staff up once it's earned.

Under the hull · model routing

The right model for the job.

Intelligence is routed by need, at two levels — the cheapest quality-and-cost lever in the suite, handled for you.

Agent level · automatic

Each crew on its own tier.

Every specialist declares its model by cognitive load. The orchestrator spawns each on the right tier — you don't manage it.

HaikuEnumeration & mechanical memory ops — competitor maps, ledger writes.
SonnetCraft — site builds, copy, books, offers, market sizing.
OpusDeep reasoning & adversarial judgment — strategy, regulatory, the QA gate.
Session level · your call

Drive at the right altitude.

Each skill recommends the model to drive Claude Code with for that task — so you match the engine to the work.

OpusDecision-heavy — diligence research, offer strategy, full launch orchestration.
SonnetProduction — builds, articles, ads, social, routine ops.
HaikuHigh-volume mechanical passes where speed wins.

Commission your yard

Lifetime access. One price.
Never offered again.

Slipway is two products on one spine — Build (decide + create) and Command (the approval-gated Operations act layer), sharing one registry and one memory. Founding members get all of it, for life, at a price that closes with the cohort.

Founding offer · 37 seats remaining
What founding members get
  • All 12 berths across 3 layers — decide, create, act
  • Every new berth added in the first 12 months post-launch
  • Direct operator access — a private channel with the builder, not a support queue
  • Monthly office hours for the first 6 months
  • Roadmap vote — binding on the next berth's priority
  • Price lock forever — the founding price is never applied to you again
37founding seats · hard cap
$497one-time
lifetime access

$299/yr opens after the founding cohort closes. Two years at standard is $598 — a seat pays back in under two years, then runs free forever.

30-day full refund. Run a real task through the system in 30 days. If it doesn't deliver usable output — a working site draft, a real ad brief, a functional content calendar — email and get your $497 back the same day. No forms.
Claim a founding seat — $497

37 seats · $497 lifetime · 30-day refund · no questions

After the cohort closes, access opens at $299/yr. The founding price never repeats.

Keel laid?

Stop briefing.
Start launching.

Your next venture doesn't need a bigger team. It needs a slipway — built once, launched down forever.

claude code
$ /plugin install slipway@slipway
✓ 12 berths registered  ·  run /slipway status
Claim a founding seat — $497

A Claude Code plugin — install is one command once you're in. 37 founding seats at $497 lifetime, 30-day full refund. Questions? hello@slipway.build